Wild Distillery Produces Labeling for its Organic Gin and Vodka
Wild Distillery | Bornholm, Denmark
Wild Distillery produces 100% handcrafted gin and vodka using carefully selected local, organic ingredients. Wild Distillery continues to pursue a unique Scandinavian spirit by adding their own twist to the centuries-old distilling tradition, and their attention to detail extends to the bottle that attracts people's attention with its special design which features a sense of luxury and transparency.
Roland DG's UV printers have enabled us to produce premium bottle labels exactly as we had imagined. In addition to the high print quality, the reliability is outstanding, and we can conduct our business smoothly. We will continue to use Roland DG's products for new business opportunities, such as personalization services.
Before
- We wanted to create a bottle with a transparent look, but the method of attaching a transparent label to the bottle did not produce the finish we had imagined.
- Since the printing was outsourced, we could not respond flexibly and cost-effectively when we needed to make minor adjustments or sudden changes to the design.
After
- The company is able to produce bottles with a look of transparency and high quality, just as it had envisioned.
- By printing the bottles in-house, the company was able to respond flexibly and cost-effectively to design changes.
- The introduction of in-house UV printers has enabled the company to establish a new personalization service, providing unique corporate gifts for clients.
Wild Distillery is a micro distillery that produces organic gin and vodka on the Danish island of Bornholm in the Baltic Sea. Despite its remote location, Wild Distillery is making waves with its innovative personalized packaging solution.
For Wild Distillery’s owner, Henrik Nerst, sleek, premium packaging has always been central to the business.
When designing the bottles for his range of gins and vodkas, he experimented with clear labels but was not happy with the finish as he couldn’t achieve a completely transparent look with a stick-on label.
This is when he knew he had to use a printer that could print designs directly onto the glass bottles.
He decided to go in-house rather than outsourcing to be cost-effective and to give him more flexibility if he wanted to change the bottle design.
Henrik currently uses Roland DG’s VersaUV S-Series UV flatbed printer and VersaUV LEC2-640 UV printer/cutter for his bottle designs, which consist of three printed surfaces to create an eye-catching 3D-like effect.
When I started thinking about packaging, I had a clear vision for how I wanted our products to look: Roland UV technology has allowed that vision to become a reality. The VersaUV S-Series machine achieves the transparent look I wanted and more. It not only creates a premium quality finish, it also is exceptionally reliable, which has been essential for the smooth running of the business.
Wild Distillery was one of the first businesses to witness and benefit from the exceptional quality of the recently released LEC2-640 printer/cutter, which produces vibrant labels for the back of the bottles, visible behind the tactile front design, printed by the VersaUV S-series machine.
The team also uses a TrueVIS SG2-640 printer/cutter to quickly and reliably print posters and bar codes for shipping their products.
Expanding range with personalization
The decision to go in-house with Roland DG printers from Danish specialist print equipment dealer, Vikiallo, was revolutionary for Wild Distillery.
Owning an in-house flatbed printer allowed Henrik to expand his business model to provide premium quality customized private label offerings alongside his line of eight different gins and vodkas.
He works in collaboration with companies to create their own bespoke bottle designs where quality and attention to detail are paramount.
Since offering a personalization option, Wild Distillery has worked with the likes of Aston Martin Copenhagen, telecom company Telia, government departments and local artists to produce unique corporate gifts for their employees, board members and customers.
"Owning an in-house printer has allowed me to be more flexible with my offerings, and single-handedly enabled me to branch out into the personalization market," continued Henrik
"I am incredibly proud of the bespoke designs we have been able to create for a range of companies and hope to continue to grow this offering in the future using Roland DG machines."
Reliable machines for application perfection
Roland DG’s VersaUV LEC2 and LEC2 S-Series range of UV roll-to-roll printer/cutters and flatbed printers provide exceptional UV print quality, accurate color reproduction and precision cutting for customers like Henrik that demand absolute perfection with their designs.
The S-Series model is an excellent option for print professionals branching out into personalization options, as it can print onto almost any object up to 7.87 inches in height. Meanwhile the LEC2 models are extremely versatile and can print, cut, die-cut, perforate, varnish, and simulate embossing on a single device, on demand, to save time and money for print businesses.
The TrueVIS SG2 series of printer/cutters delivers the trusted quality of the award winning TrueVIS brand with a streamlined workflow and super-fast same-day turnaround speeds for hyper-accurate production.
The machine’s TR2 inks, certified for reliability, durability, and safety, produce stunning, vibrant colors across a huge range of applications such as decals, floor and window graphics, vehicle wraps, banners, and much more.
