News, Views & How-To's | Roland
News Views & How-To's

Why Social Media is P2P, Not B2C or B2B

I have seen a number of posts about the differences between the relevance and effectiveness of B2C (Business to Consumer) and B2B (Business to Business) social media. As someone who has been employed in marketing for many years and used just about every communications tool since Morse Code, I think these discussions miss the point. Social media is all about P2P – i.e., Person-to-Person communications. If we’re treating our audience like we would with a commercial, print ad, sign or banner, we’re not listening, we’re merely generating additional noise.

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Can I have a little “Ham & Cheese?”

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700x400 Dummy

Producción de Señalización para Discapacitados

Las leyes estatales y federales obligan la creación e instalación letreros para discapacitados, señalización direccional y pictogramas para personas con impedimentos visuales. Para ayudarle a entrar en este mercado, Roland tiene una solución completa que incluye software y sustratos. Los resultados son impresionantes, y el flujo de trabajo es fácil de dominar. Simplemente siga las pautas a continuación para crear desde su escritorio letreros efectivos y que cumplan con los estándares de la industria.

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30,000 package prototypes

In the category of “a picture is worth a thousand words,” this one might be worth 30,000! We’ve been working on a big summer project in our graphic production department. It all started when we were trying to figure out a way to get an actual box prototype – typically, a one-off – in the hands of the readers of Package Design Magazine. We struck on the idea of inserting one in every issue – which presented a monumental task:

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Tempted at Every Turn

It happened again. After enjoying my morning oatmeal, I headed off for the Long Beach show and was met with temptation. No… the show wasn’t full of hot guys. But it was full of enthusiastic, creative Roland DG owners and talking to them makes me want a Roland DG product for myself.

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ARRIBA