This is my Roland DG name badge. It took less than 5 minutes to make and cost less than $1. You could sell one like it for around $6. You probably couldn’t sell this one for $6, since I have an unusual name, and anyone with my name is unlikely to have my title as well, which limits the audience substantially. On the other hand, actually making name tags for people with their names on them can be a very good business. All kinds of companies use name badges, and some of them are probably your customers already.

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I recently saw a post on our Facebook restyling page asking if we had a recycling program. Yes! The Roland DGA Cartridge Recycling Program, launched in early 2010, was met with cheers of excitement & enthusiasm from Roland DG owners. Over the last year, we’ve saved thousands of cartridges from the landfill. One Roland DG owner had been saving cartridges for years in hopes of a good recycling program…

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We took our package prototyping technologies to Pack Expo last week and despite our distant booth location in the "More Exhibits" area at the end of the North Hall, on the far right aisle, almost to the back, you found us. Brand owners, package designers, contract manufacturers and even other exhibitors were oogling over our product offering, telling us how revolutionary our equipment is. That's right, they were telling us! As if we might not realize what we have here.

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Quick, run into an empty room, close the door behind you, and start talking out loud. That's kind of what writing a blog is like. Can you hear me now? Now? Now? How about now?

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At the recent SGIA show in Las Vegas, I had someone approach me who read my name badge and challenged me, "Creative Director? What would someone with a title like that do when the entire company is so creative?"

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As you have probably noticed from some other posts, we have been spending a lot of time at trade shows lately. They are always exciting for me because I get to see all kinds of new technology in one place, but also because I get to meet a lot of Roland DG users all at once, and hear about their work. While I’d like to believe that simply owning a Roland DG is a competitive advantage, almost everyone I talk to has some additional way to differentiate their business. One user bragged that he could turn around 8″ x 10″ canvas prints, stretched and ready to hang, within 24 hours of an online order. That means event photographs get delivered while the event is still fresh in people’s minds. Some owners have found that focusing on and perfecting one application, like wall coverings or window treatments has made them stand out.

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Not your father's CNC machine. Roland DG's 3D products are not an easy sell. First of all, there's so much buzz about 3D printing technology, that there's little discussion room left for the older CNC technology. Second, the market is so diverse, literally a hundred different types of customers in a variety of market niches. Trust me, from a marketing perspective, selling CNC is tough. But we believe in what we're doing. Unlike previous CNC machines that demanded that you know programming.

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I live for this stuff!!! Actually, I don’t really like travel (especially since I just got married), but I love tradeshows. Last week we had our best show in years. The energy and positive outlook from exhibitors and buyers alike was refreshing and frankly, a little surprising.

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Applying doming on badges, pen caps, and other items brings a high-quality, professional look to these products while offering the additional benefits of scratch resistance and increased durability.

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..stays in Vegas. What a great tag line, huh?

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