Conocimientos y Experiencia en Marketing

La Revista Wide-Format Imaging recientemente realizó su resumen anual “State of the Industry” (“el estado de la industria”) incluyendo a varias empresas en nuestro segmento. Me gustaría publicar mis respuestas, representando a nuestra empresa, a cada una de las preguntas. ¡Espero les guste!

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CEO Confidence is on the rise, which should be a good indicator or data point for looking into the near future. Since Vistage tends to focus on small/medium business, it’s certainly good to see this trend as most sign shops would fall into this category.

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Yes, it’s Oscar season, and though the Academy has missed the boat on this one, we have NOT! Roland DG customers are out there on YouTube and we are here to applaud the effort. In our first ever Academy Awards of sorts, we’d like to showcase the Roland DG community as you have never seen it – with the cameras rolling.

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During a recent salmon fishing trip to Sekiu, Washington, I was reminded how similar fishing and searching for buyers can be.

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The 2012 Summer Olympics are officially over, but vivid images of amazing athletes competing for medals are still stuck in my brain in addition to my DVR. This got me thinking about the role competition plays in our lives. It starts early. Moms and dads compete to see that their kids get into the best preschool. Once we’re in school, we compete for grades. That’s often followed by competition to get into band, orchestra, cheer squad or sports. Later, we compete for jobs, promotions and raises. Neighbors compete for who drives the best car, has the greenest lawn or the smartest kids.

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If you grew up around the same time I did, you probably know that this 1979 song from the Buggles is the answer to a trivia question. The trivia question is, of course, “What was the first video ever played on MTV?”

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We just wrapped up a new video highlighting some of the things you can do with a VersaCAMM. And while it’s obvious we like Dr. Seuss at Roland DGA, as you’ll soon see, it did provide a clever way to tell the story of versatility, creativity & ROI vs. a simple price-driven message that seems to pervade the printer market. It’s also worth noting that when you’re making a printer investment, it’s much more than just the product. It’s the support, service, webinars & education, and more. Ok, I’m off the soapbox. Let’s get on with the show…

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There are two kinds of dogs. The first kind will dig a hole all the way to China searching for a bone. The second will dig a hundred shallow holes in your backyard looking for the same bone. Which is the better dog?

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Has this ever happened to you? I signed up for a promotional newsletter from a cruise line and began receiving updated pricing and availabilities approximately every three weeks or so. A year later, I’m suddenly receiving an email a day and sometimes two! Seriously?

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Let’s face it, as hard as we try, we all occasionally mess up. A product doesn’t get delivered on time, or it’s not the item that was ordered. At such times, it’s all too easy to lose a customer, or worse — have the issue blown all out of proportion in social media. I believe such incidents, if they’re handled right, offer an opportunity to actually gain an even stronger customer relationship, one that can result in very positive social media expression.

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