Inspiración | Roland DGA | Blog
News Views & How-To's

Inspiración

Los clientes Roland son algunas de las personas más imaginativas y creativas que conocemos. Para apoyar su creatividad y necesidad de inspiración, hemos creado una serie de entradas de blog que tienen como objetivo inspirarle y emocionarle con la creación de su próxima rotulación de vehículo, letrero, gráfico personalizado o prototipo. El siguiente contenido varía desde divertidos artículos e infografías hasta entrevistas a clientes y noticias sobre el mundo gráfico.

Take the Time

After a break that stretched too many years, I have been riding my bike a lot lately. Don’t worry, this isn’t going to be a preachy post about the value of exercise, or good nutrition. There’s a lot out there on that, and everyone should make their own choices in life. No one who has met me would mistake me for a long-lost Schleck brother, and I’ve got a very long way to go before anyone’s likely to ask me for fitness advice.

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Summer Camp

Every summer we head to Japan for what we affectionately call, Summer Camp. The similarity it has with most summer camps is that it's typically very hot & humid in Japan at this time of the year, about 85 degrees and 85% humidity!

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You Need More Than One Cow

In a recent article in the Harvard Business Review, Barnes & Noble was commended for their innovation and risk taking in their attempts to revive the struggling book business. They are fearlessly expanding their offering and moving away from selling printed books. The author equates this strategy to that of the dairy farmer who acquires a second cow instead of trying to get more milk out of his single cow. Its the same in durable graphics inkjet printing: if the only products in your catalog are PVC banners and stickers, printing them faster and cheaper won't expand your profits. You'll simply spend more of your time figuring out how to milk the same cow harder and faster while your business (and your profit) shrinks. Simply put, you need more cows.

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Send in the Clowns

It was announced recently in the news that McDonald's had received a letter in the form of full-page ads signed by 550 health professionals and organizations demanding that they stop marketing to kids and retire Ronald McDonald. My overall impression is that we've given up on moms and dads taking responsibility for what their children eat.

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Using a Roland DG product the Italian Way

What is it about the Italians that makes them so cool? The romantic language? The fast cars? The creamy gelato? The Italians certainly have a way.. they seem to draw attention without even trying. What makes them so different? Certainly their style. But I also think they are especially creative and have an exceptional commitment to quality. Earlier this year, my Roland DG colleagues in Italy contributed to my theory about Italians.

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ISA 2011: New booth, new products & a great show!

ISA (International Sign Association) is always a big show for us and this year was no different. Pre-show numbers coming out of the association showed registration significantly up from previous years, with more exhibitors and booth space. We took more space ourselves with a 40x60ft booth and a whole new booth structure that looked fantastic thanks to our awesome marketing department. In addition, we had three exciting new products to talk about: the VersaUV LEJ-640, Roland DG's first roll-to-roll hybrid flatbed; the LEF-12 UV small flatbed, and our new 20" print/cut device called VersaStudio.

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