It seems like issues come up at the worst possible time – like during the biggest job of the year or late at night. Who are you gonna call? My Dealer has gone home, Roland DGA's Technical Support Department isn't available and I’m pretty sure the Ghost Busters have retired. Roland DGA’s new support page to the rescue!

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I just returned from a Social Media Strategies Summit sponsored by GSMI in San Francisco. Interestingly, among all the discussion of tools, strategies, case histories and metrics, no one brought up the subject of how to deal with the added workload.

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Last week, I had the chance to spend some time with Roland DG end users at one of our "Digital Printing Boot Camp” classes, and as always, I enjoyed the experience, and came away impressed. One of the things I particularly noticed was just how varied our users are. Even with a class of about 10, we had Roland DG owners from every region of the US, as well as one from Canada.

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Last week, The Big Picture Magazine released a sneak peek of their annual wide-format forecast, and I thought the article was on target, but also had some interesting observations, for example:

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Hey! Our Roland DG VersaUV just earned the Label Industry Global Award for new Innovation at Label Expo this week! How ’bout that!?! The VersaUV has been around for a few years now and although it’s gained some momentum recently, it remains for the large part unknown among most of our target audience.

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What’s with all the economists making predictions lately? I suppose that’s what economists are paid to do, but on any given day we can read that the economy is heading into another recession, or that the economy is slowly improving, or some combination of the two. Come on, can’t we all just get along?

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Have you ever been stranded by car trouble at a very inconvenient time? My car broke down the other day on the way in to work and made me late to an important meeting.

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I have seen a number of posts about the differences between the relevance and effectiveness of B2C (Business to Consumer) and B2B (Business to Business) social media. As someone who has been employed in marketing for many years and used just about every communications tool since Morse Code, I think these discussions miss the point. Social media is all about P2P – i.e., Person-to-Person communications. If we’re treating our audience like we would with a commercial, print ad, sign or banner, we’re not listening, we’re merely generating additional noise.

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Las leyes estatales y federales obligan la creación e instalación letreros para discapacitados, señalización direccional y pictogramas para personas con impedimentos visuales. Para ayudarle a entrar en este mercado, Roland tiene una solución completa que incluye software y sustratos. Los resultados son impresionantes, y el flujo de trabajo es fácil de dominar. Simplemente siga las pautas a continuación para crear desde su escritorio letreros efectivos y que cumplan con los estándares de la industria.

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