How do you keep your customers and prospects informed about your business? Do you use blogs, email blasts or newsletters? If you’d like to keep abreast of newsworthy events here at Roland DGA, there are three opportunities you should know about.
ISA 2011: New booth, new products & a great show!
ISA (International Sign Association) is always a big show for us and this year was no different. Pre-show numbers coming out of the association showed registration significantly up from previous years, with more exhibitors and booth space. We took more space ourselves with a 40x60ft booth and a whole new booth structure that looked fantastic thanks to our awesome marketing department. In addition, we had three exciting new products to talk about: the VersaUV LEJ-640, Roland DG's first roll-to-roll hybrid flatbed; the LEF-12 UV small flatbed, and our new 20" print/cut device called VersaStudio.
Less Taxing Times Ahead
As everyone would agree, this time of year can be especially taxing (pun intended). This year, however, we have the added worries of war in the mid-east and leaking radiation in Japan. Meanwhile, governments everywhere are wrestling with how to pay for their growing debt.
ABC: Always Be Closing
Glengarry Glen Ross, the 1992 movie, featured an all-star cast: Al Pacino, Jack Lemmon, Alec Baldwin, Alan Arkin, Ed Harris, Kevin Spacey and Jonathan Pryce. During a memorable scene, Alec Balwin says the famous phrase:
“ABC. Always Be Closing.”
Stickers-on-the-Go… Everybody’s Doing It
Stickers. Decals. Lettering. It’s not something that an average person ponders on a regular basis, but if we had a means, I bet we’d all use custom stickers quite regularly. This thought occurred to me as I was looking through our list of owners for the STIKA portable vinyl cutters. What an assortment of small businesses, large businesses, schools and just regular people. The STIKA is being used for custom decals, t-shirt deco, personalized gifts, bakeries, realty signage and so much more.
You Printed What?
Wide-format inkjet printers are now producing some amazing things with fabric. You have probably seen many examples of sublimation, like these sublimated jerseys produced on a Roland DG FP-740. I especially enjoy the printed fabric wings on the replica of an 1895 Lillienthal glider that hangs in our lobby and were printed on a Roland DG AJ-1000.
The Sun will rise again
This can't be happening I thought when I first heard the news that a major earthquake had struck northern Japan. I had the same feeling when I heard that a devastating tsunami followed the earthquake. And again when I heard that the nuclear energy plant had lost power and was out of control. Can this really be happening all at the same time? Sadly, the answer turned out to be yes.
Domo Arigato Mr. Roboto
For all the negative news we hear in regard to the American school system – budget cuts, teacher strikes, drop-out rates, graduates that can’t write – it is certainly nice to hear about some smart kids that are excited and motivated about learning and about school programs that teach students real-world skills and experience. Here’s one such example.
The Virtues of Being Nimble
On my way to work this morning, I endured the typical frustrations of driving in Southern California traffic. The cement, garbage, 18-wheelers and other commercial trucks were lined up four abreast. In addition, there were the usual assortment of cars and pickups traveling at a rate 10 to 15 miles under the speed limit and leaving huge gaps, sometimes a quarter mile — between them and the next vehicle.
Secrets Revealed
No, this isn't a follow-up from my last post where I actually "reveal secrets" from my recent trip to Japan. It's a reference to an event here at Roland DGA that we've had after the last 2 Pacific Design & Engineering/West Pack shows.