Inspiración

We just hosted another full Born To Wrap 2-day workshop at our California offices and I have no doubt that our free wrap demos at SGIA will also be well attended. I believe there are two primary reasons for this continued interest in designing and installing vehicle wraps and they are profound.

Lea más

Graph Expo just wrapped up in Chicago, and after a few days walking around the show and talking to customers at our booth, I’ve come to some conclusions about the state of the printing business. First and foremost, despite all the discussions and questions about the need for print in the digital age, the industry is alive, well, and innovating at a staggering rate. Printers were walking the floor looking for new techniques and technologies that would continue to push the limits of what we can do with ink on paper (or plastic, metal, wood, and a thousand other substrates). There are still lots of instances in which a computer monitor, smart phone, or iPad won’t get the job done.

Lea más

In preparation for Label Expo, we wanted to show off some great samples of work that we can do on our machines – so first, we needed to design a bunch of Roland DG branded or fake product labels, find stuff to stick them on and go to town. Here’s a sample of some of our “fake” products!

Lea más

Did you ever notice when you get a new car how suddenly everyone is driving the same car?

Lea más

What’s with all the economists making predictions lately? I suppose that’s what economists are paid to do, but on any given day we can read that the economy is heading into another recession, or that the economy is slowly improving, or some combination of the two. Come on, can’t we all just get along?

Lea más

I have seen a number of posts about the differences between the relevance and effectiveness of B2C (Business to Consumer) and B2B (Business to Business) social media. As someone who has been employed in marketing for many years and used just about every communications tool since Morse Code, I think these discussions miss the point. Social media is all about P2P – i.e., Person-to-Person communications. If we’re treating our audience like we would with a commercial, print ad, sign or banner, we’re not listening, we’re merely generating additional noise.

Lea más

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc et congue enim. Quisque a enim ultrices, interdum mauris vel, tincidunt eros. Quisque id fringilla magna. Etiam sed augue nisl. Donec at cursus quam. Cras tempor est sit amet velit gravida faucibus. Aliquam consectetur purus risus. Etiam imperdiet viverra ex in tempor. Curabitur id mauris vel justo scelerisque fringilla in sed dolor. Nam non metus eu leo varius posuere sit amet sit amet dolor. Aliquam consectetur est dolor, ut sagittis orci scelerisque in.

Lea más

In the category of “a picture is worth a thousand words,” this one might be worth 30,000! We’ve been working on a big summer project in our graphic production department. It all started when we were trying to figure out a way to get an actual box prototype – typically, a one-off – in the hands of the readers of Package Design Magazine. We struck on the idea of inserting one in every issue – which presented a monumental task:

Lea más

It happened again. After enjoying my morning oatmeal, I headed off for the Long Beach show and was met with temptation. No… the show wasn’t full of hot guys. But it was full of enthusiastic, creative Roland DG owners and talking to them makes me want a Roland DG product for myself.

Lea más

Okay, big day today at Roland DGA; the launch of R-Blog, the Roland DGA blog. We had a lot of internal discussion regarding how to do this right and I can promise you that as a result you won't be reading about the oatmeal I had for breakfast. Who really cares, right? And besides, I don't eat oatmeal.

Lea más