Pescando Clientes
Durante un reciente viaje de pesca de salmón a Sekiu, Washington, Estados Unidos, recordé lo similares que son la pesca y la búsqueda de clientes.
Patrick Kersey
Las Olimpiadas Han Finalizado, Pero la Competencia Continúa.
Las Olimpiadas de Verano del 2012 han oficialmente
concluido, pero aún tengo en
la retina, así como en mi DVR, las vivas imágenes de asombrosos atletas
compitiendo por medallas. Esto me hizo pensar sobre el rol que la competencia juega en nuestras vidas. Empieza a temprana edad. Los padres de familia compiten para que sus hijos vayan a los mejores jardines de infantes. Una vez en la escuela,
compiten por las mejores calificaciones. Esto a menudo es seguido de competencias para entrar en una banda, orquesta,
conjunto de porristas, o equipo de deportes. Después competimos por trabajos, ascensos y aumentos salariales. Los vecinos compiten para ver quién tiene el mejor auto, el césped más verde, o los hijos más inteligentes.
Explorando con la Casualidad
Hay dos tipos de perro. Uno cavará un hoyo hasta la China en busca de un hueso. El segundo cavará cientos de hoyos poco profundos en su patio, buscando el mismo hueso. ¿Cuál de los dos es más eficiente?
Email Frequency – When Is Enough Too Much?
Has this ever happened to you? I signed up for a promotional newsletter from a cruise line and began receiving updated pricing and availabilities approximately every three weeks or so. A year later, I’m suddenly receiving an email a day and sometimes two! Seriously?
How to Make Mistakes Right
Let’s face it, as hard as we try, we all occasionally mess up. A product doesn’t get delivered on time, or it’s not the item that was ordered. At such times, it’s all too easy to lose a customer, or worse — have the issue blown all out of proportion in social media.
I believe such incidents, if they’re handled right, offer an opportunity to actually gain an even stronger customer relationship, one that can result in very positive social media expression.
On User Interfaces Becoming More Friendly
Unless you’ve been meditating on a mountain top in Tibet, you’ve heard about Siri, the voice-activated personal assistant included with the Apple iPhone 4S. Ask Siri to find a restaurant, make a call, or when your next appointment is, and she’ll respond appropriately. Recently, I’ve also had the opportunity to try out Kinect, the motion-sensing input device included with Microsoft’s Xbox console. Both Siri and Kinect offer user interfaces that are charming, intelligent and easy to use.
What will the New Year bring?
Well, it’s that time of year again. Among all the shopping, parties, sporting events, and other distractions, here at Roland DGA we’ve spent the last few months forecasting our sales and formulating strategies for 2012.
Customer Testimonials
Everyone loves a good story. Which is why whenever we’re not launching new products, we try to feature our customers’ work in our advertising and public relations. It’s our belief that seeing and reading about what a customer has done with their Roland DG inkjet, vinyl cutter, engraver or milling machine is far more engrossing and believable than us tooting our own horn.
What’s Your Secret Sauce?
Back when I was in high school, our favorite burger joint advertised its secret sauce. Whatever it was made from, it gave their burgers a decidedly different taste than other hamburgers. Today, marketers often talk about successful brands having a “secret sauce” – and they’re not talking about fast food. For Apple, their secret sauce is not only inventing groundbreaking products, but packaging them in a way that is simplistic to the point of seeming obvious. As Jonathan Ive, Apple chief designer says, “It feels almost inevitable.”
Recipe for a Successful Web Site
We recently updated the home page of our web site at Roland DGA. It sounds simple enough to do, but the reality was quite different.