ddowney | Roland

Setting Up for Digital Printing

I just had the pleasure of doing two seminars on design in Atlantic City for the United States Sign Council. You need only walk through the door of the Exhibition Hall to realize the impact that the digital printer is having on the sign industry. It’s the biggest change since computer-cut vinyl lettering.

What’s it cost to produce two 2-by-20-ft. digitally-printed banners

Printing on hemmed, grommeted stock saves time and money. One of the things that digital printing makes easier is banners. I noticed in the Design & Price [SignCraft, March/April 2008] feature on a 4-by-12-ft. banner, that three of the four sign designers who participated described producing a digitally-printed version. It’s fast, and it lets you use color without worrying about how many colors or layers of vinyl it will take.