UV Printer Brings Unique Customer Experience to Roland Store Tokyo
Roland Store Tokyo | Japan
Roland Corporation’s first directly managed store opened in October 2023 in Japan, located in Harajuku, Tokyo. The store allows visitors to experience the history and world of the Roland brand through displays of the latest electronic instruments and special store decorations with lighting and images, including a live stage. It attracts many music fans from Japan and around the world. For "808 DAY" in August 2024, a celebration of the legendary TR-808 rhythm machine, the store printed visitors' names on music-themed keychains using a VersaSTUDIO BD-8 UV printer wrapped in the 808 design.
The TR-808 is one of our company’s most popular and special products, still loved by many fans even more than 40 years after its release. This was the first time that 808 DAY was held at the Roland Store Tokyo, and we were able to provide a special experience unique to a physical store using Roland DG’s VersaSTUDIO BD-8, which was enjoyed by many visitors. The music-themed keychains, printed with the customer’s name on the spot, were popular beyond our expectations so that all of the 150 keychains were distributed in just three days. We then quickly implemented the printing of mini canvases with 808 designs. We were able to respond flexibly to this unexpected situation by taking advantage of the BD-8’s ability to print on a wide variety of items and were consequently able to offer a high value-added service to our customers.
Before
- The store wanted to make 808 DAY, which had previously been mostly online, an in-store event that customers could enjoy.
- They wanted to provide customers with an exciting experience that could only be had at Roland Store Tokyo.
- They also hoped to make the event a hot topic on social media.
After
- They offered an experience that can only be had by visiting the store, experiencing Roland instruments and their sounds, observing the VersaSTUDIO BD-8 printing process, and receiving a personalized keychain.
- They received many joyful comments from customers such as, “I have been a fan of the 808 since the 1980s, so this event brought back memories of that time. I will treasure my one-of-a-kind 808 music keychain forever!“ and “I was able to share my 808 memories with my child, and which made for an unforgettable summer vacation!”
- The Roland Store Tokyo's official social media account received the highest number of impressions in its history, and the number of followers increased sharply. In addition, many posts were seen on other social media with the hashtags #808day and #RolandStoreTokyo.
