Tag | Roland

Send in the Clowns

01 July 2011 Patrick Kersey Inspiration

It was announced recently in the news that McDonald's had received a letter in the form of full-page ads signed by 550 health professionals and organizations demanding that they stop marketing to kids and retire Ronald McDonald. My overall impression is that we've given up on moms and dads taking responsibility for what their children eat.

Acrylic Graphics are Making us Grey

22 June 2011 Dede Sabey Tradeshows & Events , Inkjet Printers & Printers/Cutters #dlconf , #howlive , dieline conference , direct print , ecouv ink , exhibit graphics , flatbed , inkjet , pop , production , uv ink , versauv , versauv lej-640

So we were preparing for a show the other day – the Dieline Conference. Our creative team came up with a great design for our booth and Bryan in our service bureau went to work creating it. The design required a second-surface image on clear acrylic. The chosen tool for the job? The VersaUV LEJ-640 flatbed/roll to roll hybrid printer of course. Only one problem. Our VersaUV was out on the road at a few tradeshows. Second choice? Print to high gloss paper and apply it facedown (2nd surface) to the acrylic using an extremely thin, double-sided adhesive, optically clear laminate. Piece of cake!

Survey says… Positive Outlook!

21 June 2011 Rick Scrimger Inspiration 2011 outlook , isa , isa expo 2011 , survey results

Attached is a survey that ISA recently distributed that I think you’ll find interesting, and a very positive outlook for the sign business going forward. It was compiled after ISA spoke to 200+ CEO’s or shop managers at the recent 2011 ISA show.

Laminating Best Practices

21 June 2011 Roland DGA Tips & Tricks advice , laminate , lamination

Though many consider laminating a dark art, here are a few easy-to-follow best practices for great results.

Price Every Job Right with VersaWorks

20 June 2011 Roland DGA Software

Do you want an easy way to calculate the costs of printing? Simply export the job log in VersaWorks. This powerful feature contains the figures you need to manage your business. The printer’s entire print history is given, along with the size of each job and the volume of ink consumed per job. This helps accurately track your expenses, ensuring that you price jobs competitively and with the bottom line in mind. You can find the job log under “View Menu” in VersaWorks.

Using a Roland DG product the Italian Way

26 May 2011 Dede Sabey Inspiration custom chocolates , experience day , golashes , inspiration , italy , mid europe , rainboots , roland dme

What is it about the Italians that makes them so cool? The romantic language? The fast cars? The creamy gelato? The Italians certainly have a way.. they seem to draw attention without even trying. What makes them so different? Certainly their style. But I also think they are especially creative and have an exceptional commitment to quality. Earlier this year, my Roland DG colleagues in Italy contributed to my theory about Italians.

One Machine or Two? The Print & Cut Dilemma

25 May 2011 Andrew Oransky Inkjet Printers & Printers/Cutters camm-1, gr, cutters, vinyl cutters, print and cut, print/cut, roland

In show business, a triple threat is someone who can sing, dance, and act. At Roland DG, we’ve mastered the three disciplines of printing, cutting, and printing and cutting together. Like many Hollywood triple threats, we have found that one aspect of our talents has often overshadowed the others. In our case, we have become very well known for integrated print/cut devices. We offer a wide variety of sizes and configurations, and have been the leaders in the segment since we introduced the first integrated machines over 18 years ago.

Custom Roland DG VP-540 printed automobile tire insert POS signs

16 May 2011 mroberts Inkjet Printers & Printers/Cutters , Tips & Tricks pop , print/cut , tire insert , versaworks

We rarely have dull days around the sign shop, and yesterday we received a request for a long time satisfied customer at the local Chevrolet dealership. He needed to advertise four sizes of tires, with a “Good”, “Better”, and “Best” option. These tires would be on display in the service drive area of the dealership. I was presented with the necessary copy and was told to “get busy-we need these before closing time today”. Ok, deadlines can be met….so back to work I go!

Something Newsworthy for Everyone

16 May 2011 Patrick Kersey Engraving , Inspiration e-newsletters , email blasts , marketing , newsletters

How do you keep your customers and prospects informed about your business? Do you use blogs, email blasts or newsletters? If you’d like to keep abreast of newsworthy events here at Roland DGA, there are three opportunities you should know about.

ISA 2011: New booth, new products & a great show!

03 May 2011 Rick Scrimger Inspiration isa , versastudio , versauv lef-12 , versauv lej-640

ISA (International Sign Association) is always a big show for us and this year was no different. Pre-show numbers coming out of the association showed registration significantly up from previous years, with more exhibitors and booth space. We took more space ourselves with a 40x60ft booth and a whole new booth structure that looked fantastic thanks to our awesome marketing department. In addition, we had three exciting new products to talk about: the VersaUV LEJ-640, Roland DG's first roll-to-roll hybrid flatbed; the LEF-12 UV small flatbed, and our new 20" print/cut device called VersaStudio.