Marketing Expertise

Whether you're already managing a graphics, production or dental lab business or just starting out, We have some extra-helpful articles to guide you through the rocky road of marketing. Written by some of Roland DG's key marketing staff, these following blog posts include everything from conference travel tips to fun video blogs.

15 Ways to Beat Jet Lag

18 July 2014 Rick Scrimger Marketing Expertise

Welcome to summer, and for those of you who might be traveling overseas, or even across the country for summer vacations, I came across this neat infographic with some tips on handling the dreaded jet lag. While I’ve found my own little tricks to work well, these are some great general rules of thumb when being upside-down somewhere in the world circadian rhythm-wise.

Steady Gains in Confidence

20 May 2014 Rick Scrimger Marketing Expertise economy , isa , outlook , vistage , workforce development , wsj

It looks as though there are some positive signs in the wind in the April Wall Street Journal/Vistage survey of the state of the economy. Confidence is good, and trends are up.

Harsh Weather Diminishes Economic Outlook?

18 March 2014 Rick Scrimger Marketing Expertise economic outlook , weather

Today I found this infographic and can say that extreme weather affected our business these first two months of the year. Did it affect yours?

Tricked Out Trucks Rule the Road

09 October 2013 Roland DGA Public Relations Marketing Expertise

According to the American Trucking Association, more than 3.1 million professional truck drivers log close to 398 billion miles each year nationwide, delivering life’s essentials to consumers across the U.S. Interestingly, most commercial vehicles sport very little in the way of designed and printed graphics. This dynamic truly represents a missed opportunity for marketers and vehicle graphics shops alike.

Wide-Format Imaging’s State of the Industry: Roland DGA’s Perspective

20 September 2013 Rick Scrimger Marketing Expertise , Inkjet Printers & Printers/Cutters

Wide-format Imaging Magazine recently did their annual “State of the Industry” wrap up with several companies in our space. While we’ll make it into some answers, I thought I’d post our responses to each of the questions. Enjoy!

Confidence Is On The Rise

11 July 2013 Rick Scrimger Marketing Expertise ceo confidence , economic outlook , outlook , vistage

CEO Confidence is on the rise, which should be a good indicator or data point for looking into the near future. Since Vistage tends to focus on small/medium business, it’s certainly good to see this trend as most sign shops would fall into this category.

And the Oscar Goes to...

15 February 2013 Laurie Weller Marketing Expertise , Inspiration inkjet , large format , movies , printer , printing

Yes, it’s Oscar season, and though the Academy has missed the boat on this one, we have NOT! Roland DG customers are out there on YouTube and we are here to applaud the effort. In our first ever Academy Awards of sorts, we’d like to showcase the Roland DG community as you have never seen it – with the cameras rolling.

Fishing for Buyers

12 November 2012 Patrick Kersey Marketing Expertise , Inspiration online gallery , online store , sales strategies , selling , vehicle wraps

During a recent salmon fishing trip to Sekiu, Washington, I was reminded how similar fishing and searching for buyers can be.

The Olympics Are Over, But The Competition Continues

13 August 2012 Patrick Kersey Marketing Expertise athletes , competition , olympics , pricing

The 2012 Summer Olympics are officially over, but vivid images of amazing athletes competing for medals are still stuck in my brain in addition to my DVR. This got me thinking about the role competition plays in our lives. It starts early. Moms and dads compete to see that their kids get into the best preschool. Once we’re in school, we compete for grades. That’s often followed by competition to get into band, orchestra, cheer squad or sports. Later, we compete for jobs, promotions and raises. Neighbors compete for who drives the best car, has the greenest lawn or the smartest kids.

Video Killed the Radio Star

03 August 2012 Andrew Oransky Marketing Expertise b2b , entertain , social media , wrap

If you grew up around the same time I did, you probably know that this 1979 song from the Buggles is the answer to a trivia question. The trivia question is, of course, “What was the first video ever played on MTV?”