Inspiration
What’s with all the economists making predictions lately? I suppose that’s what economists are paid to do, but on any given day we can read that the economy is heading into another recession, or that the economy is slowly improving, or some combination of the two. Come on, can’t we all just get along?
Why Social Media is P2P, Not B2C or B2B
I have seen a number of posts about the differences between the relevance and effectiveness of B2C (Business to Consumer) and B2B (Business to Business) social media. As someone who has been employed in marketing for many years and used just about every communications tool since Morse Code, I think these discussions miss the point. Social media is all about P2P – i.e., Person-to-Person communications. If we’re treating our audience like we would with a commercial, print ad, sign or banner, we’re not listening, we’re merely generating additional noise.
Can I have a little “Ham & Cheese?”
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30,000 package prototypes
In the category of “a picture is worth a thousand words,” this one might be worth 30,000! We’ve been working on a big summer project in our graphic production department. It all started when we were trying to figure out a way to get an actual box prototype – typically, a one-off – in the hands of the readers of Package Design Magazine. We struck on the idea of inserting one in every issue – which presented a monumental task:
Tempted at Every Turn
It happened again. After enjoying my morning oatmeal, I headed off for the Long Beach show and was met with temptation. No… the show wasn’t full of hot guys. But it was full of enthusiastic, creative Roland DG owners and talking to them makes me want a Roland DG product for myself.
Introducing R-Blog!
Okay, big day today at Roland DGA; the launch of R-Blog, the Roland DGA blog. We had a lot of internal discussion regarding how to do this right and I can promise you that as a result you won't be reading about the oatmeal I had for breakfast. Who really cares, right? And besides, I don't eat oatmeal.