Tips & Tricks

We came across some fun images and info on truck graphics. In our opinion, when it comes to digital graphics that move at 60 mph, you’ve got it right when the picture tells the story. Include a little branding and eliminate the words and they’ll “get the picture.” Advertising on the side of a truck can be really powerful. Here are some facts and figures about moving billboards.

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Hello, and welcome to 2012! I got a simple email that really got me thinking more about how sign companies can focus on differentiating from the competition. Below is the question, and my response.

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I had breakfast with Jack, one of Roland DGA’s service managers this morning. We do this occasionally when he is in town from his home base of Wisconsin, and since greasy spoons are in pretty short supply here in southern Orange County, we always seem to wind up at The Snooty Fox. If you’re ever visiting us for training or a demo, I recommend it.

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Though many consider laminating a dark art, here are a few easy-to-follow best practices for great results.

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We rarely have dull days around the sign shop, and yesterday we received a request for a long time satisfied customer at the local Chevrolet dealership. He needed to advertise four sizes of tires, with a “Good”, “Better”, and “Best” option. These tires would be on display in the service drive area of the dealership. I was presented with the necessary copy and was told to “get busy-we need these before closing time today”. Ok, deadlines can be met….so back to work I go!

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Stickers. Decals. Lettering. It’s not something that an average person ponders on a regular basis, but if we had a means, I bet we’d all use custom stickers quite regularly. This thought occurred to me as I was looking through our list of owners for the STIKA portable vinyl cutters. What an assortment of small businesses, large businesses, schools and just regular people. The STIKA is being used for custom decals, t-shirt deco, personalized gifts, bakeries, realty signage and so much more.

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Applying doming on badges, pen caps, and other items brings a high-quality, professional look to these products while offering the additional benefits of scratch resistance and increased durability.

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Metallic Silver ECO-SOL MAX Ink from Roland DG is now available, making it easier and more affordable than ever for you to print true metallics and create pearlescent process colors for dramatic effect and high profit margins. Implementing this technology will allow your business to add metallic graphics to signs, banners, vehicle graphics and wraps, labels, decals, point of purchase displays and custom apparel, premium products that command premium prices in the marketplace.

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See how easy it is to set up and operate your VersaCUT trimmer for precision results on materials ranging from vinyl to Coroplast™. https://www.youtube.com/watch?v=1a74_OFTnVM

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I just had the pleasure of doing two seminars on design in Atlantic City for the United States Sign Council. You need only walk through the door of the Exhibition Hall to realize the impact that the digital printer is having on the sign industry. It’s the biggest change since computer-cut vinyl lettering.

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