Marketing Expertise

Whether you're already managing a graphics, production or dental lab business or just starting out, We have some extra-helpful articles to guide you through the rocky road of marketing. Written by some of Roland DG's key marketing staff, these following blog posts include everything from conference travel tips to fun video blogs.

Advertisement and Promotional Design Advice for Business Startups

January 19, 2022 Ben Fellowes Marketing Expertise , Inspiration , Featured small business advertising design, small business promotion design, small business ad design, small business promo design, writing copy for your own ads, business startup marketing, marketing for beginners, design for beginners

Many Roland DGA customers are business startups, trying to get a foothold in business. If you're on a budget and making your ads and promos, here are some writing, designing, and marketing essentials to help you effectively get your message out.

Roland DGA Top 10 Holiday Customization Items 2021

November 23, 2021 Ben Fellowes Inspiration , Marketing Expertise , Featured , Dye-Sublimation , Inkjet Printers & Printers/Cutters , Engraving holiday personalization, holiday customization, custom holiday products, custom christmas products, personalized christmas products, etsy holiday products, top ten holiday custom products, holiday t shirt printing , custom holiday t shirts, holiday jewelry, personalized holiday jewelry

If you’ve ever spent time on Esty during the holidays, looking for personalized gifts or seeing what’s new, weird, funny, or outrageous, then some of these listed items might look familiar. See Roland DGA's list of some of the most popular and profitable items to customize for online holiday selling.

10 Minute Shop Talks— Greatest Hits Volume 1

April 13, 2021 Roland DGA Inkjet Printers & Printers/Cutters , Featured , Marketing Expertise , Inspiration large format printing, truevis, printers, printer cutters, sticker printing, wall graphics, print in education, teaching print and design, facebook live print interviews, roland dga customers, print users, printing solutions, museum printing, action sports printing, cannabis printing

Over the past year, the Roland DGA Corporation Facebook page has been broadcasting Facebook Live interview videos. In the first of our video collections, you can meet some top Roland DGA sign and graphics customers who talk about the ways they’ve built their businesses with Roland DG equipment.

Specialize in Print Customization— 5 Small Businesses You Can Start Today!

January 26, 2021 Ben Fellowes Featured , Marketing Expertise , Tips & Tricks , UV Printing , Inkjet Printers & Printers/Cutters , Cutters , Inspiration product personalization, product customization, print accessory, print apparel, print decor, print electronics, print t-shirt, small business customization, small business personalization, start a print business, starting a print business, start a customization business, print on fabric, print on apparel, print on iphone cases, print on face masks, photo printing

While there are many people trying to make money in online customization, there’s no reason why you can’t find your own path through the ecommerce crowds. The following blog shares some helpful advice to those starting out in personalization and customization— suggesting a more strategic approach to graphics personalization and outlining 5 niche business markets you could find success in with Roland DG technology.

BeginRight Employment Services

October 21, 2020 Ginny Mumm Featured , Marketing Expertise , Inkjet Printers & Printers/Cutters , Dye-Sublimation , Inspiration bt-12, dtg, direct to garment printing, apparel printing, t shirt printing, custom apparel, custom t shirts, t-shirts, tshirts, custom facemasks, printing on facemasks, business logo, logo printing, corporate logo

If you have a business that creates corporate giveaways or wants to expand its brand to include apparel and giftware, Roland DGA has the ideal solution in the BT-12 direct-to-garment printer to help you print on t-shirts, tote bags, facemasks and more. Read about BeginRight Employment services and see how they created custom logo apparel with the BT-12.

Infographic: 4 Great Reasons to Start a Home Based Business

August 7, 2020 Ben Fellowes Inspiration , Featured , Marketing Expertise home based business, business start up, starting a business, startup business tips, business infographic, starting a business infographic

If you're thinking of starting a home based business, take a look at some easy-to-absorb facts about the many benefits and advantages of running your own business. Get inspired to be your own boss with eye-opening data and info in this fun infographic that offers four great reasons why you should start a home-based business today.

Roland DG at Printing United 2019— Ten New Products and One Awesome New Print Show

October 31, 2019 Roland DGA Dye-Sublimation , Featured , Inspiration , Marketing Expertise , Tradeshows & Events , UV Printing , Engraving rolanddga, roland printers, large format printing, uv printing, sticker printers, packaging printing, large format uv flatbed printer, built to build your business, dye-sublimation, apparel printing, tote bag printing, print trade shows

It was quite literally a whirlwind of a show for Roland DG, but thankfully, a tornado couldn’t stop PRINTING United in Dallas from being one of the biggest and most exciting tradeshows we’ve had the pleasure of exhibiting at. Printing UNITED 2019 was very significant for Roland DG. It was a new show, a new venue, and a whole truck-full of new Roland DG products that we were thrilled to present to the world.

4 Things Artists Need to Know for Business Success

June 28, 2019 Ben Fellowes Inkjet Printers & Printers/Cutters , Marketing Expertise , Tips & Tricks , Inspiration , Featured art in business, art, art tips, art business tips, how to make money in art, profitable art, bonny lhotka, versauv, uv printers, imaginarium artcademy

To become successful, artists have to not only master their craft, but also be active in the art community, attend gallery shows, art events, and build relationships in the business. However, there are even more practical steps that artists and photographers can take, and investments they can make to grow their business. After speaking with Roland DG Imaginarium Artcademy instructor and phenomenally successful artist, Bonny Lhotka, we can share some specific things fine artists can do to achieve greater success.

The Art of the Pitch: 3 Ways to Help You With Client Presentations

June 8, 2017 Ben Fellowes Marketing Expertise , Tips & Tricks , Inspiration , Featured prototype, marketing, presentation, pitch

Ever been in that nerve-wracking situation where you’ve had to pitch your work, prototypes, ideas or yourself? Was your presentation a runaway success? If you were unable to knock it out of the park, then you might need to go back to the drawing board to plan your next presentation, because there’s a careful and considered art to a pitch and the following tips will help you get in the right mindset for pitching success.

Color Your World Infographic

July 7, 2016 Ben Fellowes Color Management , Inspiration , Marketing Expertise color infographic , infographic about colors , meaning of color infographic

In the month of July, Roland DGA is celebrating color! Enjoy this infographic that takes a psychological look at some popular color theories. Whether you're a print expert, graphic designer, artist, or simply a color-lover, this fun graphic is perfect as a quick color reference for use on your designs, artwork, branding, web colors or call-to-actions. For more useful info, don't forget to register for our color fundamentals webinar series.