Inspiration

Roland DG customers are some of the most imaginative and creative people we've ever met. To support your creativity and need for inspiration,we have created a selection of blog entries to help you get inspired and excited about creating your next vehicle wrap, sign, custom graphic or prototype. The following content ranges from fun articles and infographics to customer interviews and print news.

Vehicle Wraps Motor into the Fast Lane

October 11, 2010 Patrick Kersey Inspiration bmw , ford , scion , sgia , vs-640 , wrap , xc-540

We just hosted another full Born To Wrap 2-day workshop at our California offices and I have no doubt that our free wrap demos at SGIA will also be well attended. I believe there are two primary reasons for this continued interest in designing and installing vehicle wraps and they are profound.

Sweet Home Chicago

October 6, 2010 Andrew Oransky Inspiration b2b , commercial print , direct mail , graph expo , inkjet , label printer , quick printer

Graph Expo just wrapped up in Chicago, and after a few days walking around the show and talking to customers at our booth, I’ve come to some conclusions about the state of the printing business. First and foremost, despite all the discussions and questions about the need for print in the digital age, the industry is alive, well, and innovating at a staggering rate. Printers were walking the floor looking for new techniques and technologies that would continue to push the limits of what we can do with ink on paper (or plastic, metal, wood, and a thousand other substrates). There are still lots of instances in which a computer monitor, smart phone, or iPad won’t get the job done.

New “Fakes” from Roland DG

October 4, 2010 Rick Scrimger Inspiration fakes , label expo 2010 , labels , metallic inks , samples , versauv

In preparation for Label Expo, we wanted to show off some great samples of work that we can do on our machines – so first, we needed to design a bunch of Roland DG branded or fake product labels, find stuff to stick them on and go to town. Here’s a sample of some of our “fake” products!

Sales 101

September 29, 2010 Dave Goward Inspiration economic outlook , oatmeal , versacamm

Did you ever notice when you get a new car how suddenly everyone is driving the same car?

Monday Moanin'

September 13, 2010 Dave Goward Inspiration silver ink , the economy , uv ink

What’s with all the economists making predictions lately? I suppose that’s what economists are paid to do, but on any given day we can read that the economy is heading into another recession, or that the economy is slowly improving, or some combination of the two. Come on, can’t we all just get along?

Why Social Media is P2P, Not B2C or B2B

September 7, 2010 Patrick Kersey Inspiration b2b , social media

I have seen a number of posts about the differences between the relevance and effectiveness of B2C (Business to Consumer) and B2B (Business to Business) social media. As someone who has been employed in marketing for many years and used just about every communications tool since Morse Code, I think these discussions miss the point. Social media is all about P2P – i.e., Person-to-Person communications. If we’re treating our audience like we would with a commercial, print ad, sign or banner, we’re not listening, we’re merely generating additional noise.

Can I have a little “Ham & Cheese?”

September 4, 2010 Rick Scrimger Inspiration ham & cheese , metallic inks , nbm long beach , oatmeal , versacamm

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30,000 package prototypes

August 30, 2010 Rick Scrimger Inkjet Printers & Printers/Cutters , Inspiration box prototype , oatmeal , package design , rapid package prototyping

In the category of “a picture is worth a thousand words,” this one might be worth 30,000! We’ve been working on a big summer project in our graphic production department. It all started when we were trying to figure out a way to get an actual box prototype – typically, a one-off – in the hands of the readers of Package Design Magazine. We struck on the idea of inserting one in every issue – which presented a monumental task:

Tempted at Every Turn

August 28, 2010 Dede Sabey Inspiration inspire , versacamm

It happened again. After enjoying my morning oatmeal, I headed off for the Long Beach show and was met with temptation. No… the show wasn’t full of hot guys. But it was full of enthusiastic, creative Roland DG owners and talking to them makes me want a Roland DG product for myself.

Introducing R-Blog!

August 24, 2010 Dave Goward Inspiration blog authors , creative center , entertain , funny , inspire , introduction , oatmeal

Okay, big day today at Roland DGA; the launch of R-Blog, the Roland DGA blog. We had a lot of internal discussion regarding how to do this right and I can promise you that as a result you won't be reading about the oatmeal I had for breakfast. Who really cares, right? And besides, I don't eat oatmeal.